Box Office Success: Is It About Gender?
The (lack of) prevalence of women on the film set has been a topic of much debate. While the movie business has been making progress in the right direction on this account, true gender equality is still some way off. This blog is inspired by some articles which claim to observe some interesting parallels between a movie’s lead gender and its success at the box office. Female-led films outperform at box office , Films with female stars earn more , and Movies Starring Women Make More Money are just some of the headlines that have spawned in this study’s wake. This blog post reports our findings concerning the casting of females in movies. Here, we considered movies released between 2014 and 2017 inclusive. The 541 movies were labeled with the lead character’s gender. We created three separate categories: male-led, female-led, and movies with neither a clear male or female lead. This last category mainly encompasses movies having an ensemble cast containing both actors and actre...